The Exchange Exclusive Brands

About Project

Global Retail Branding Our holistic rebranding approach resulted in a total transformation of the PX/BX stores into The Exchange, emotionally connecting with shoppers across every touchpoint of the brand experience from physical to digital. New Architecture and Interior Design. The store environment was reinvented from the inside out, using a new intuitive layout that organizes the store in the way shoppers think. The store design was created by a joint team effort lead by our partners Chute Gerdeman, a world acclaimed retail store architecture and interior design