The Exchange

About Project

Our holistic rebranding approach resulted in a total transformation of the PX/BX stores into The Exchange, emotionally connecting with shoppers across every touchpoint of the brand experience from physical to digital.

Our Involvement:
  • Global Rebranding
  • Competitive Audit
  • Focus Groups
  • Consumer Research
  • Brand Strategy
  • Concept Development
  • Naming
  • Brand Development
  • Advertising Campaign Development
  • In-Store Signage
  • Point-of-Sale
  • Packaging
Live Project
The Army and Airforce Exchange

How We Work

Learn more about our creative process

Contact Us

Let’s create something great together