The Exchange (AAFES)

About Project

Our holistic rebranding approach resulted in a total transformation of the PX/BX stores into The Exchange, emotionally connecting with shoppers across every touchpoint of the brand experience from physical to digital.

Our Involvement:

Global Rebranding
Competitive Audit
Focus Groups
Consumer Research
Brand Strategy
Concept Development
Naming
Brand Development
Advertising Campaign Development
In-Store Signage and Point-of-Sale

Live Project

Explore Other Works

Publishing

Montana Arts Council

Packaging

Gran Gala Italian Liqueur

Branding

Strike Out Slavery

How We Work

Learn more about our creative process

Contact Us

Let’s create something great together